Google Street View Trusted Photographer

Let Google Street View see inside your business. Google Maps Street View for Business shows customers the inside of your business. Enjoy higher visibility and an increase in your revenues simply by getting your own 360 degree Google virtual tour. Nick is a Google Street View Trusted Photographer and can get your business up and running on Google Maps Street View. Find out more here…

5 Reasons why you need a website

Do you have a business without a website?

You’ve just launched your very own very first business and are proud to be providing a brilliant service or product. But, it doesn’t matter how incredible or affordable your product or service may be, if no one knows about it how do you expect to make real money? Sure, you have an awesome business in the middle of town that all the locals know about and support, but what about the other hundreds of consumers outside your town that don’t know about it. Don’t you think they should know about your business too? If you’re a business owner on the fence about getting a website, I’ll save you some time—you need one. And here’s why!

A website will attract new customers to your business so you can make more money

Did you know that 81% of people research a business or service online before making a purchase decision? Your website is your greatest salesman because if you don’t have one, you lose out on business, which means you lose out on money.

A website gives your business instant credibility

Today, consumers expect businesses to have a website and will consider a company that DOESN’T have one as less professional. In fact, according to a recent survey, 56% of the consumers surveyed said they don’t trust a business without a website. As the greatest salesman you will ever have, a website instantly boosts your credibility as a legitimate business. It’s one of the best marketing moves you will ever make.

If you’re interested in a website for your business, please feel free to contact me.

A website is actually inexpensive

Websites offer a better return on investment than any other form of advertising. With your website, you are advertising your products or services 24 hrs a day 7 days a week. You can change specials and add new information, without having to reprint material, getting it out to your users instantly. Websites can be interactive and really draw in your users, making them excited and wanting more. With print material people glance and then toss it away leaving no lasting impression. You also have no way to measure what works with print marketing compared to website marketing which can be measured with analytics. Plus, it’s a legitimate business expense and a tax write off. A cost of a website compares nothing to the amount of business you will gain.

To summarize… A website should really be the first priority of any business, and it’s easier and cheaper than ever to get one.

We Create Smart, Affordable Websites

To really reap the rewards of having a website for your business, it needs to serve as a professional online presence www.nickpotgieter.co.za making it easy for people to find and contact you. It should be optimized so that people can find it when they search Google and it should be easy for you to update your content every time you need to make a change to your site.

If you’re a local business interested in learning more about the process of getting a website, the cost of a website and how it can boost your business, contact us here.

p.s. We also do SEO and know how to get your page to the top of Google in searches.

Is your website Mobile ready ?

Google announced its mobile-first index in November 2016 because they were trying to solve a problem.

Most people were using Google on their mobile devices, but Google’s ranking systems were based around the desktop.

The solution — mobile-first indexing — changed the world. We’re never going back to the days of optimizing search for desktop only.

3 out of every 5 searches happen on mobile, and mobile far outpaces desktop as the number one method of searching.

That datapoint in itself is reason enough to move to a mobile-first indexing approach.

But there’s more. It used to be that mobile searches happened by people, out and about, on the go, away from home.

Not anymore. A full 77% of mobile searches now happen at home or work.

Read more over here…

Mobile First Indexing

Google announced its mobile-first index in November 2016 because they were trying to solve a problem.

To make our results more useful, we’ve begun experiments to make our index mobile-first.

Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results.

Of course, while our index will be built from mobile documents, we’re going to continue to build a great search experience for all users, whether they come from mobile or desktop devices.

Read more here…

Is your web page mobile friendly?

The web is being accessed more and more on mobile devices. Designing your websites to be mobile friendly ensures that your pages perform well on all devices.

Test how easily a visitor can use your page on a mobile device. Just enter a page URL to see how your page scores.

Click Here to find out…

Chrome will mark all HTTP sites as “not secure”

Beginning in July 2018 with the release of Chrome 68, Chrome will mark all HTTP sites as “not secure”.
So, if your site says http and not https, you will see this…(in Chrome)

Read more here: https://security.googleblog.com/2018/02/a-secure-web-is-here-to-stay.html

SEO Clickbait – How to write great headlines

SEO headline.

Clickbait headline.

Which one wins? If you ask me, you don’t have to choose.

The battle between SEO and clickbait headlines has raged far too long.

If you optimize for both people and search engines — which we know works in body content — you can’t lose.

Google has one goal: please its user base.

If people are happy with the content in the SERPs, the search engine generates more advertising revenue and enjoys more traffic.

Similarly, people click on content because they’re enticed by the headline.

If your headline is written strictly for search engines, your prospective customers might ignore it entirely.

That’s bad for everyone.

So how do you marry SEO and clickbait headlines? What makes a great headline — both for searchers and search engines?

Before we answer those questions, though, we need to figure out how people and search engines evaluate content.
Search intent and Google rankings

You know how I feel about SEO.

It’s essential for your website if you want to rank the content you create.

Check this out…